Conversant with the duties in respect of advertisement under the Code of Ethics and Professional Client Care.
Apply the Practice Guidelines on Ethical Advertising for marketing local and foreign properties, including but not limited to
The do’s and don’ts for all advertising methods, e.g. flyers, pamphlets, banners, classified advertisements, SMS text, cold calling, email, internet, roadshows, talks and seminars
Comply with URA, HDB and other relevant authority’s policies and guidelines governing marketing of various types of properties, including but not limited to
Clear communication on usable and void areas for all properties, and approved use for non-residential properties to clients
Prohibition of statements prejudicial to cobrokerage, race, religion, culture, etc
Comply with all other applicable laws governing advertising requirements, including but not limited to
Building Control (Outdoor Advertising) Regulations for outdoor advertisements
URA’s guidelines for outdoor signs in the Central Area
Singapore Code of Advertising Practice (SCAP) through the Advertising Standards Authority of Singapore (ASAS)
By-laws from Town Council on advertisement
Landowner/LTA/SLA’s clearance on building facility or directional signs (if applicable) before application for advertisement licence from BCA Cross-refer to Paper 2, Unit 4.1 on Housing Developers (Control & Licensing) Act and Sale of Commercial Properties Act governing marketing of uncompleted properties.
Comply with Personal Data Protection Act 2012 for the collection, use and disclosure of personal data for marketing and Do Not Call Registry.