Chapter 3.3.
Principles of real estate marketing

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Learning outcomes of this chapter:

  • Appreciate the importance of professional and ethical marketing.
  • Apply market segmentation, identify potential segments, and select a target market approach and the target market.
  • Develop positioning and marketing mix for each target segment.
  • Be cognisant of consumer buying decision process and factors affecting buying behaviour.
  • Explain the methods to qualify prospective customers.
  • Appreciate the importance of marketing research in gathering consumer information to facilitate planning of marketing mix and strategy.

Related Multiple Choice Questions

What is expected of salespersons under the Standard of Care for Salespersons?

What is an essential duty of a real estate agent towards their principal?

In Singapore's real estate context, which of the following best defines the principal in an agency relationship?

Mia is studying the regulatory framework of Singapore's real estate market. Which of the following is a principle guiding the redevelopment and maintenance of heritage properties?

What is a key determinant of real estate pricing in Singapore?

Which segment of Singapore's real estate market involves transactions directly from the developer to the buyer?

What does the concept of 'effective cause' refer to in real estate transactions?

What is the purpose of the Consumer Protection (Fair Trading) Act (CPFTA)?

Which practice is considered unfair under the Consumer Protection (Fair Trading) Act?

What does the Duty to Disclose involve in real estate transactions?

What licence must developers obtain before selling properties in Singapore?

What is expected of salespersons in terms of the accuracy of property representation in Singapore?

Who can be held responsible under Vicarious Liability in real estate transactions?

Charlotte is analyzing factors that determine real estate prices in Singapore. Which factor is NOT typically considered a price determinant?

What is the main purpose of the Sale & Purchase Agreement (S&P) in Singapore?