Chapter 3.7.
Marketing of residential property

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Learning outcomes of this chapter:

  • Determine the reasons for sale and identify the sources of listing.
  • Determine the factors that affect the pricing of a residential property, e.g. tenure, location, condition, etc.
  • Give special considerations in marketing landed and non-landed properties, e.g. redevelopment potential, restrictions on foreign ownership.
  • Choose a method of sale that best suits a particular property or circumstances.
  • Devise a marketing mix or promotional tools for marketing the property.
  • Comply with URA, HDB and other relevant policies and guidelines governing marketing of residential properties (cross-refer to Paper 2, Unit 3.6).

Related Multiple Choice Questions

What is a key determinant of real estate pricing in Singapore?

Marcus is an investor looking to convert his semi-detached house into a bungalow in Singapore. What is a critical factor he must consider before proceeding with the conversion?

What licence must developers obtain before selling properties in Singapore?

What type of properties does the Residential Property Act (RPA) classify as 'restricted'?

Charlotte is analyzing factors that determine real estate prices in Singapore. Which factor is NOT typically considered a price determinant?

Tom, a foreign investor, wants to purchase a Good Class Bungalow in Singapore. Which authority's approval is necessary for him to proceed?

Lucas is a developer looking to participate in the Government Land Sales (GLS) program. For what purposes are lands released under this program?

Sophia is a foreign investor looking to purchase a landed home in Singapore. What must she ensure to comply with?

Which type of property in Singapore requires foreign investors to understand and comply with specific rules?

Which unit oversees the approval process for foreign ownership of restricted properties in Singapore?

Which segment of Singapore's real estate market involves transactions directly from the developer to the buyer?

When a developer in Singapore plans to convert an old warehouse into a residential complex, they must first seek:

Kevin, a foreign entrepreneur, is interested in investing in Singapore's real estate market. Which type of property can he invest in without facing ownership restrictions?

What is the main purpose of the Sale & Purchase Agreement (S&P) in Singapore?

A developer is planning a new condominium project. Which of the following is a requirement they must fulfill before selling any units?