Identify the players in commercial property market.
Ascertain the type of commercial properties (whether strata/non-strata) before marketing.
Determine the factors that affect the pricing of a strata-titled commercial property, e.g. tenure, accessibility, size, shape, supporting facilities, etc.
Give special considerations in marketing offices, retail shops, commercial schools, childcare centres and kindergartens, e.g. car parking, lift/escalator system, security, anchor tenant, trade mix.
Choose a method of sale that best suits a particular property or circumstances.
Devise a marketing mix or promotional tools for marketing the property.
Comply with URA, HDB and other relevant policies and usage guidelines when marketing commercial properties (cross-refer to Paper 2, Unit 3.6).